BUILD communities
on purpose.

We build & launch research campaigns to inform movements and help mission-driven orgs meet the people who care most.

Let's Find Each Other

Movements grow when people feel heard.

You're challenging status quo and improving processes, approaches, and systems.
We help you find your people.

Match with real supporters. Start real conversations.

Build your community

Find the people who choose you.

We help you start honest conversations that lead to authentic, lasting connections.
‍
Zero rented lists. Zero cold sign-ups. Just 100% opt-in support from people who care.

65%

Avg. Conversion Rate

3X

Engagement Rate

72%

Avg. Opt-in Rate

Why It Works

Built on curiosity. Powered by consent.

Be a person,not a platform.

Tailored surveys foster meaningful one-on-one connections.

Call people in - not out.

First impressions matter—positive interactions increase retention by up to 3X.

Sprinkle injoy.

Using user names, GIFs, and conversational language make every interaction enjoyable.

how It Works

WE create conversations.

Build campaigns that collect ideas, create conversations, and bring people closer to what you’re building.

Build Your SURVEY

Personalized dialogue, question set, and data points all built in one conversation.

Find YOUR COMMUNITY

Custom ad campaign builds brand awareness + invites participation in survey.

Identify & Segment

Discover passions, motivations, demographics, and engagement levels.

Match

High interest participants receive personalized actions to connect with you.

Convert

High-intent users opt in—delivering stronger, more valuable leads.

Find your advocates

Features + Results

Big missions deserve real momentum.

Don’t just collect. Connect.

Custom Survey

  • Topic related conversations spark engagement
  • Adaptive question flows tailored to participant responses
  • Seamless opt-ins convert interest into action
  • Branded experience promotes your mission

Lead qualification

  • Behavioral scoring ranks supporter interest from high to low
  • Interest-based segmentation identifies top advocates
  • Custom criteria ensures mission alignment

Email opt-ins

  • 100% opt-in—no third-party lists
  • High engagement from motivated supporters
  • Custom messaging to match their interests

Community insights

  • Precision targeting to reach values-aligned audiences
  • Optimized creative drives clicks and conversions
  • Multi-platform campaigns tailored for impact organizations
  • Data-driven testing to continually improve performance

Lead scoring

Each participant is scored on responses to indicate how aligned they are with an organization’s mission or purpose.

33%

% of leads primed
to donate

Insights on today’s issues

Gain deeper insights into solutions, movements, and products your audience is most likely to activate.
‍

40-60%

Avg. opt-in rates

Leads within weeks

Get highly interested opt-ins primed to initiate and contribute time or resources.

$16

Avg. cost per lead
(vs. $43 industry avg.)

Scale to meet timeline and budget. Add on features to collect video testimonials or build user personas.

See Pricing

PROGRAMS

Built to match your timeline, team, and budget.

Starter

For teams new to paid lead gen
‍

$1,800

 per month

$1,250 setup fee
$500 minimum ad spend

FEATURES
  • 1 Managed Paid Ad Campaign
  • 6 Ad Creatives
  • 1 Lead Gen Survey
  • 1 Campaign Landing Page
  • Hosted on GoodChat platforms
  • Monthly Pre-Built Reports
  • Monthly Email Leads Delivered

Core

For teams ready to scale lead gen
‍

$3,500

 per month

$1,250 setup fee
$1,500 minimum ad spend

FEATURES
  • 1 Managed Paid Ad Campaign
  • 6 Ad Creatives
  • 1 Lead Gen Survey
  • 1 Campaign Landing Page
  • Self-hosted on your platforms
  • Weekly Pre-Built Reports
  • Weekly Email Leads Delivered
  • 1 Creative Optimization
  • 1 Ad Targeting Optimization
+ most popular

Growth

For teams ready to scale their customer and donor acquisition

$6,500+

 per month

$2,500 setup fee
$5,000 minimum ad spend

FEATURES
  • 1 Managed Paid Ad Campaign
  • 12 Ad Creatives
  • 1 Lead Gen Survey
  • 1 Campaign Landing Page
  • Self-hosted on your platforms
  • Real-time Data Dashboard
  • Daily Lead Sync to Email & CRM
  • 2 Creative Optimization
  • 2 Ad Targeting Optimization
  • Quarterly Audience & Personas Report
Start your movement

Found Superusers

The Dignity Index FOUND adopters 
& CHAMPIONS.

Gain insight into the demographics, sentiments, behaviors, and motivations of potential or existing members to inform growth and activation strategies.

How they used their GoodChat.

Insight driven questions and conversation

Landing page

Boosted ad campaign

Ad creative

Respondent data without PII

Email opt-ins

Partnership toolkit*

Strategic recommendations*

72%

completion rate

63%

email opt-in rate

47

# of voice, video, or text tesimonials

Find your superuser

Matched Donors

Civic health pilot turned engagement into high-intent donors.

Transform civic health interest into real donor activation. Achieve results and outperform industry benchmarks in both cost and conversion rates.

How they used their GoodChat.

Conversational survey

Custom Landing Page

Meta ad campaign

Donor acquisition

Email opt-ins*

$1.7k

total ad budget

$12

cost per lead vs. industry avg. of $43

49

high-intent donor email opt-ins

Read Our Case Study

We're up for a GoodChat.

Big ideas, small team, somewhere in between? We’re here to help you find the folks who care.

Say hi at hello@goodchats.co or send us a note on our form. Talk soon!

‍

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Our Team

John Weber

Product

Jake Sandler

Partnerships

Julie Sandler

Growth
FeaturesArticlesPricingContact
hello@goodchats.co
201 N. Union St.
Suite 110
Alexandria, VA 22314
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